SOCIAL COMMERCE & IN-FEED SHOPPING

Social platforms like Instagram, TikTok, and Pinterest now offer full in-feed purchasing. Users can browse, discover, and buy products all within the app — streamlining the path from interest to conversion.

Micro-influencers and user-generated content (UGC) play a key role in modern purchasing decisions. Authentic recommendations outperform traditional ads — making peer-driven content a powerful conversion tool.

Livestream shopping is changing how people engage with brands. Real-time product showcases, Q&A sessions, and direct audience interaction create immersive shopping moments that drive trust and urgency.

AI analyzes behavior, preferences, and interaction patterns to deliver highly personalized product suggestions. This makes content feel more relevant, boosting both engagement and sales.